"How much does an iGaming marketing agency cost" isn't the real question. There's no price list here. Not because we're hiding a number — because the question is backwards.
The price isn't the starting point. What's broken, and what fixing it is worth to you, is the starting point. The number comes after.
Any agency that quotes you before understanding your brand hasn't priced your work. They've priced a guess.
Why there's no rate card
A brand with strong retention but zero streamer presence needs something completely different from a brand getting crushed by a reputation attack. Same 11 pillars available to both. Wildly different builds.
Price a fixed menu across both and you overcharge one, underdeliver the other. So the price gets built around three things instead:
- Scope — how many pillars you actually need, not how many exist.
- Starting point — how far the current setup is from where it needs to be. Fixing broken costs more than polishing decent.
- Speed — an active reputation attack gets priced differently than a brand with 6 months to build retention properly. Urgency has a cost. Pretend otherwise and the thing on fire stays under-resourced.
What we won't promise you
Some agencies will tell you every pillar can run performance-based — pure CPA, pure revshare, zero risk to you. Not always true. We won't sell you a structure we can't hold to.
Streamer and affiliate deals (covered in the streamer and affiliate guides) can carry a performance component — the outcome is directly attributable. Clipping, social, community can't. The team produces daily output whether or not any single piece pops.
Anyone offering "performance-based everything" moved your risk somewhere you can't see it. It didn't disappear.
The real cost isn't the invoice
The number that matters isn't what you pay us. It's what the gap is already costing you — players you're not acquiring, whales churning because retention was never architected, a FUD campaign nobody's fighting back on.
Compare a quote against that. Not against a cheaper quote covering the same 11 pillars thinner (the tradeoff behind the in-house vs. agency guide). A cheap fix for the wrong problem is the most expensive option on the table.
What actually determines your number
On a real call, we're not running discovery questions off a template. We're figuring out three things: what's broken, what fixing it is worth to your business, how fast you need it fixed. The quote comes from that. Not a package tier.
FAQ
Why don't you just publish flat pricing?
Two brands asking for "the same thing" almost never need the same build. Publish a flat rate and you either overcharge the brand that needs less, or underdeliver the one that needs more. Neither is a real quote.
Can every pillar be priced performance-based?
No, and we won't tell you it can. Attribution-clear pillars — streamer, affiliate — can carry a performance component. Production-heavy pillars — clipping, social, community — can't, because the work happens daily regardless of any single outcome. If someone offers performance pricing across everything, ask exactly where the risk went. It's somewhere. It didn't vanish.
How do I know I'm not overpaying?
Compare the quote to what the gap is already costing you, not to a cheaper quote covering the same 11 pillars thinner. If an agency can't walk you through why the number is what it is, that's the red flag. Not the number itself.